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Trademarks

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Trademark symbol dissolving to represent the risk of losing legal protection

Protecting Your Trademark After Registration

TrademarksBy Larson Patent LawMay 26, 2026

A trademark can be one of a business’s most valuable long-term assets, but maintaining those rights requires ongoing attention.

Business owner reviewing her trademark and other intellectual property

5 Trademark Assumptions That Put Your Business at Risk

TrademarksBy Larson Patent LawFebruary 18, 2026

An LLC or “common law” won’t secure your brand. Waiting for a challenge to register could cost you your name — and your future growth.

Business owner looking at an online trademark application and deciding if he needs the help of a lawyer.

Do I Really Need a Trademark Attorney? What to Consider Before Filing on Your Own

TrademarksBy Larson Patent LawOctober 21, 2025

Find out what a trademark attorney actually does, what can go wrong with a do-it-yourself filing, and when professional help is worth the investment.

What Is Trademark Infringement — And How Can You Protect Your Brand?

TrademarksBy Larson Patent LawOctober 14, 2025

Trademark infringement can threaten the reputation and distinct identity of your brand. Learn how to avoid it and protect your business.

Trademark vs. Copyright: Which One Do You Need?

Copyrights, TrademarksBy Larson Patent LawSeptember 18, 2025

Both are legal tools that give you enforceable rights over your intellectual property. Understanding the distinction can protect your brand, your creative work, and your business.

Digital TM trademark symbol representing trademark registration and brand protection

Trademark FAQs: What to Know Before You Apply

Start Here, TrademarksBy Larson Patent LawAugust 22, 2025

Whether you’re launching a new product, building a business, or simply want to claim ownership of your logo or name, we’ve got answers to your trademark questions.

Icons representing trademark (TM) and patent protection side by side, illustrating the difference between the two.

Patent vs. Trademark Protection: What’s the Difference?

Patents, TrademarksBy Larson Patent LawJuly 13, 2023

Understanding the difference between these two types of intellectual property helps creators, entrepreneurs, and businesses secure the right protection.

Image of a Coca-Cola bottle to illustrate the concept of trade dress in trademark law.

What Makes Trade Dress and Product Configuration So Complex?

TrademarksBy Larson Patent LawJune 20, 2023

These powerful tools can legally safeguard the design elements that make your product stand out. But getting this type of protection isn’t always straightforward.

A trademark application getting the stamp of approval

The Importance of the Goods and Services Description in a Trademark Application

TrademarksBy Larson Patent LawJanuary 30, 2023

To secure a valid trademark, your application must include a clear and detailed description of the goods and services connected to your business. Learn how.

Person filling out a trademark application with the registered trademark symbol and a judge's gavel in the foreground.

The Process of Applying for a Trademark: A Step-by-Step Guide

TrademarksBy Larson Patent LawDecember 13, 2022

An overview of the key steps to help you understand how trademark applications work and what to expect along the way.

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